Most Japanese beer is very samey, but it makes sense for how most Japanese people drink. After a long muggy summer day (possibly at work), a cold lager is nice. It’s also easy to drink and not very heavy, which is what most Japanese people want, hence the prevalence. I just wish there were more variety (and that the fall beers were available for longer). Like Amp said, there were tax laws making production of craft beers cost-prohibitive, but those are changing, so hopefully there will be more variety in the future.
I hadn’t heard of that before, but they make habushu in the south, so that’s not too surprising. Does it also help with…male vitality?