That Pepsi ad is pure genius. Look how much all these people are talking about it. The most successful ad they've had in years. What's the last Pepsi ad you even remember? I block as many ads as possible, and even I've seen it and know all about it.
Yes, I'm aware I'm also talking about it, but only to point out the meta. Also, I chose to do it here instead of Twitter to spread it less, and also because this is way over 140 chars.
Yes, the ad is also offensive, tone deaf, disgusting, etc. But every time someone writes an article, or tweets, or talks about how bad the ad is, Pepsi marketing department does a little happy dance.