Just saw this on twitter and think it is kind of amazing. It is rather interesting to basically build custom peripherals for games which can also be rather fun exercise in itself, engaging a new market like the crafting community or potentially people going to design their own stuff in the future.
The question is will it sell. The question behind this is does the consumer understand the product. And so far as I can tell on the official twitter thing people do not. I watched the commercial whole way through and understood that you get the cardboard pieces you require as well as the software. People on twitter seem to have issue comprehending that there is a software component to this product, the common refrain being “Why would I pay $70 for cardboard?”
P.S.: I, as a Magic player, of course find these exorbitant prices for cardboard weird too, but what are you gonna do?
Edit: Someone just pointed out that a Labo pack costs 69.99 and it launches on 4/20. Nice.