It feels like there’s not a lot happening in Kpop right now, which is awesome because it means my girlfriend (finally) turned me to LOOΠΔ - a girl group/creative project by Blockberry Creative. Each member has their own debut songs, and they’ve been “debuting” over the past 18 months. I wanted to share a few of my favorites here because I’ve not heard of them in many Kpop circles yet.
First is Yves, a part of the last subunit, coming out with “New” - it’s a chill song, reminiscent of their early releases, but I really like it. (Full disclosure: I included it because it makes some of the next MVs much more understandable)
Chuu then came out with Heart Attack which is an absolute BOP (and also v gay holy shit my heart).
Jinsoul’s has some fantastic house beats. Like damn.
And finally, FINALLY, is Olivia Hye - the final member, she just came out. Her debut song/MV, Egoist (starring Jinsoul), is my favorite Kpop song right now (or maybe ever), esp with her fallen angel/Lucifer metaphor. (It seems that in this universe Yves might be god and may have cast her out. We’re not sure.)
Full disclosure: Loona has taken over my K-pop life. I listened to their first songs and was like ‘okay, sure, maybe, whatever’, then I hit the second subunit and was a goner. It turns out there’s this pretty complex storyline to go alongside their videos. Fans are going full-on conspiracy to see how all the storylines and characters fit together, which is a lot of fun.
They’ve released so much content it was easy to get sucked in - alongside the 12 debut videos, 5+ subunit videos (still to come!), and B-sides, most members were a part of a cute webdrama. Then there’s LoonaTV, which is a series (300+) of ~1-minute vlogs of the members filming their MVs - it’s fun because they were released one at a time, so you get to see the girls meet their new members as you do. Best part is everything is fully subtitled by the Blockberry - no waiting for fansubs!
This is long. I hope you check them out - they have a wide range of songs, so even if one or two aren’t your style I hope you find one that makes you as happy as Loona has made me!