I’ve thought about the state of 2021 social media more, and I think there’s a dimension you missed discussing in the podcast.
Native content vs linked/imported content.
I like Instagram because the focus is the content being created and shared directly by the accounts I follow: images and videos, along with stories. There isn’t any focus on comments. There is no linking on a per-post basis (hence “link in bio”).
I like Twitter because I’ve turned off retweets from 99% of the accounts I follow. The content I now want to see is the words written by the accounts I follow. I don’t see the comments/replies to that tweet. The tweets are the content itself.
Instagram and Twitter are about what people in my social circle (plus some famous people I follow) are doing or saying right now.
I hate Facebook because the main “content” is links to articles/videos elsewhere… AND all the comments on those posts. I don’t care about, or ever want to read, any opinions anyone has about any issue, unless I seek out their comments on a topic or issue myself. I don’t want a firehose of outrage or adulation or vitriol or mundanity.
I think this exposes the main difference between what Facebook has now become from what it once was. It’s been many different things over the years, from a place to keep up with what your family is doing… but it’s now a place for people to share and comment on things from elsewhere. That’s what gets the engagement, and so that’s what is promoted into the algorithmic feeds.
Content native to the platform, and created for the platform, works with me, even when I scroll off the end of my own feed and end up in the algorithm feed.
Sharing content from other places and services doesn’t work for me, as there’s a mismatch of expectations, and a too-wide range of possible destinations/durations/moods/tones/etc.