“The appeals panel said trademark loss to genericide occurs when the name has become an “exclusive descriptor” that makes it difficult for competitors to compete unless they use that name.”
Going back to your example, do people say I’m going to “Bing it” when they use Bing?
And remember, this forum doesn’t represent the average Internet user by any means. Just because you and I know the different between Google and Bing, and wouldn’t say “I’m going to google” something when/if we use Bing, doesn’t mean that other people would.
The more I think about it, the more the example of an out of touch parent calling everything a Nintendo is an accurate analogy. You and I, and everyone else on this forum would never do that because we’re aware that there are other consoles out there, but your average person might not. The Google example is even stronger becaues Nintendo doesn’t have nearly the market share in the console world that Google has in the search engine one.
I’m not saying that Google will lose its trademark, I’m just saying that it’s not as open and shut as you make it out to be.