Yeah, I said I was building to something. But I had to cook and eat dinner.
At the moment, most people seem to think there is one “internet”. But there have been more than one for a long time. See: the Great Firewall of China. China doesn’t have to worry about Twitter banning anyone, including their own President, for anything. Of course not. Twitter isn’t allowed in China. Problem solved! Solved for China.
Due to China’s economic power, they can make all kinds of media companies hew to their content rules, even outside of China. For instance, Apple telling its Apple TV creators to avoid portraying China in a poor light.
But in the coming years I see other internets popping up, all mostly disconnected from US-centric tech, and US leadership.
Today I noticed the headline “Russia may fine citizens who use SpaceX’s Starlink Internet service”. Is that about markets or is it about information control? Russia already has a Facebook clone in VK.com for Russian language internet users.
India has Jio Platforms, its own all-encompassing internet company, which isn’t just providing services, but is also the largest telecoms company in India. It skipped legacy cellphone tech and jumped right to LTE/4G service, rolled it out to the whole country, and now pretty much controls access for outside companies to the market of Indian internet users. Instead of its Facebook Free Basics route into the Indian market, Facebook invested 6 billion dollars in Jio, and this time that actually worked.
The European Union is, by passing more regulations, creating its own internet that, in time, might not be compatible with how the US tech companies want to do business. The reasons for these regulations are very different to those of India and Russia, but already many American internet publishers are simply not allowing European internet users to see their websites, because that’s easier than making sure they follow EU-written laws on data storage, cookies, etc.
Other countries that might have their own internet? Brazil, probably. Saudi Arabia for sure.
How this all applies to Twitter, and Twitter’s handling of Trump is based not on an American-led outcome. By holding up the First Amendment as an inviolable principle, there’s very little space the US government is allowing itself.
So the outcome might be led by the governments of other countries, or regions, saying to Twitter:
“Come up with some principles/rules/guidelines on how a democratically elected head of state will be kicked off Twitter.”
The sword held over Twitter is simply to ban it, or massively restrict it, in their home market.
As I said, this isn’t an issue in China, as Twitter is already banned. But what about the markets where it isn’t banned, but wants to keep doing business?
Can the governments of those other territories, with their own internets, provide enough pressure on Twitter to make them state their principles, and then stick to those principles?
And that’s why I bring up Germany, and the EU more generally. Europe is a huge market for many US companies. Germany is the leader of Europe at the moment, in many ways.
So out of all the other possible influences on Twitter’s policy towards the Twitter accounts of democratically elected heads of state, is Germany’s the worst? Absolutely not! It might not be the very best, but “best” can’t, in this case, be defined by “whatever is closest to the US approach, laws, culture”.
Nobody is happy with the situation at the moment. Not even Twitter! But the leadership of Twitter might benefit from looking at guidance from outside of the US, because none is going to come the the US government.
But some rules, principles, or guidelines based on the priorities of large markets outside of the US might be compatible with its business practices inside the US. And that might allow them to remain a central pillar of current events, news reporting, discourse and commentary, not just in the US but globally.
If Twitter doesn’t care about the non-US market? Keep going with the wishy washy rules with ad-hoc post-hoc rulings. That’s not working so great short term, and doesn’t provide a framework for action on future issues.