What a big day in KPop.
I think I’ve talked about this before, but there’s a thing called VLive. The idea is this. You’re a KPop group. Sure, you have a large presence on social media like Twitter, Youtube, etc. to get the mass audience. But it’s hard to really closely interact with your actual fan club. People who are really really into you want more content than you can put out on the global platforms.
NAVER (the South Korean Google, effectively) made a site called VLive. It still exists, for now. On that site, the only people who can post content are approved KPop groups/stars/shows, etc. It’s sort of a YouTube/Twitch/Instagram kind of thing where they can either upload videos to their channel or stream live, and then the video becomes recorded. And they go hard on subtitling in several languages to hit that world audience. You can also pay money to get access to even more exclusive content from your fav group.
VLive is successful, and BTS was on there. Then one day BigHit (the BTS company) is like, nah, we gonna do our own thing. When you’re the number one game in town, you can do that sort of thing. They made a new site called WeVerse. WeVerse is even more. Imagine going to a site that is Instagram and Twitter and YouTube, but absolutely all the content is posted by members of your favorite group. Because this site had BTS, and features that VLive doesn’t, have they became successful. BigHit has also launched and purchased other KPop labels and added their artists to WeVerse. They’ve also made deals with other artists to get them on WeVerse, and it’s a thing.
Today, there were two huge newses. One is that Naver is basically giving VLive to BigHit and they’re probably going to just combine it all into WeVerse. That’s huge. Do you know any other record labels that are also tech companies making software? Like, imagine if Netflix signed some singer/songwriters to Netflix records. Or if Universal Music were the ones to invent Facebook.
https://www.soompi.com/article/1450983wpp/big-hit-entertainment-and-naver-to-combine-weverse-and-v-live-into-new-platform
The second related news is this.
https://www.soompi.com/article/1450989wpp/big-hit-entertainment-and-benx-make-70-billion-won-investment-in-yg-plus
For the time I was a KPop fan SM, YG, and JYP were the big three KPop companies, and then some mid-tier ones like Cube, and then all the rest. BigHit is now undisputed number one. JYP and SM are still extremely strong, although JYP has strengthened and SM has slightly weakened. YG has simultaneously strengthened and weakened. Their combination of success, with BLACKPINK, and dysfunction, with a lot of other things, makes it hard to figure out where they are at right now.
YG didn’t merge with or get bought by BigHit, but they are making a partnership with them, and that’s gotta be scary for SM/JYP. BLACKPINK going to WeVerse is just the start. At the very least, this could be a huge power grab. It’s one thing to be beholden to YouTube, a separate company that your competitors also have to deal with on the same footing. It’s another thing if your groups have to promote on this service that your competitors owns and their groups are on there as well.
So if all that wasn’t enough KPop news. IU is back to turn the music charts to cinders. This isn’t even her actual full album release. It’s just a pre-release single to get you hyped for the real deal. It’s already number 1 on every Korean chart. Honestly, it’s kinda meh, especially for IU. But that doesn’t matter. At least within South Korea, IU could hit record and just look at a microphone for 3 minutes without opening her mouth, and the track would be a hit. Still excited for the full album, though.
https://www.youtube.com/watch?v=0-q1KafFCLU