There’s some disagreement about this, there tends to be two schools of thought - One that you hit the ground ASAP near some buildings to grab shit first, and be faster equipped than the people who dropped around you. The other, you parachute as long as possible, get as much distance as possible away from the drop path, and have a better chance at more loot in an undisturbed location, a broader range of locations to pick from, and so you can pick your fights rather than being forced into them.
Really, both seem to work pretty alright, and Anteater tends to do a bit of both, with about the same level of success. I also find that having a few locations that you drop regularly and know well is an advantage, even if you drop surrounded by other folk, if you know the terrain, that gives you a leg-up on the competition for finding something to kill them with, and where to do it from.
Here’s a map, with a lot of categorized drop locations marked. Pretty much anything with a big red circle is going to be a hotspot for drops. In the next big update, also expect Stalber and the new town, Kameshki, to be hotspots for a while, when people drop there for the novelty/to check out the new digs.
The three tips that have helped me the most so far:
First, while it might not look it, this game has one big thing in common with Tribes 2, Titanfall 1/2, and similar - Speed is Life. Loot fast, move fast, don’t post up unless you’ve got good cover. It’s like your ma always told you, if you take ages filling up on loot, you’ll have no room for your chicken dinner.
Second, find your style. Figure out what equipment you work well with, prioritize it, get to know it. It helps with the prior, because if you know you work well with, say, a Pump-action and a SCAR-L, then there’s no deliberation, no consideration for “Oh, I should take along this mod for an Uzi or a KAR, I might need it later”, no faffing around - you know what you need, what it looks like, and what you can skip.
Third, watch other people. Pay attention to how you die, watch your teammates when you have them, watch streams of good players, watch youtube videos of good players, watch tips and tricks videos. Watch what they do, and do that. You can also pick apart what they do and try to figure out why they do it, but if you don’t feel like doing that, imitation is as good as the real thing.