Tonight on GeekNights, we consider the food subscription box. Things like Hello Fresh or Blue Apron or Big Plumb or Purple Carrot. One of those is a made up name.
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Episode Links
On Patreon:
https://www.patreon.com/posts/38901901
Live Stream:
https://www.youtube.com/watch?v=RkXddkjjX1c
An industry lobbying group led by Mario.
This episode was a great reminder that I want to try one of these services out now that I am at home all the time and am looking to expand my cooking repertoire. My GF is full vegan so Purple Carrot or maybe Veestro seem to be the ones to go with. Anyone have an opinion and a referral code I should use when signing up?
Seems like most meal kits aren’t doing too well other than Hello Fresh. But Blue Apron, which I like best is doing poorly despite having the highest customer retention rate (by a very small margin).
I’ve been doing Purple Carrot for a couple of years. My biggest complaint over a longer period of time is not so much repetitive meals/recipes, but the repetitive approach to base ingredients, sauces, and flavor combinations. There is just a certain fingerprint on a lot of their recipes. But otherwise it is nice to not have to come up with meal ideas for 2-3 nights a week.
I’ve tried several different boxes, including Purple Carrot. They all have that problem. You could show me the recipes with all the logos and branding removed, and I could tell you which box they come from.