James Holzhauer, of Jeopardy! fame, is working for the athletic, writing about sports gambling. The first column already had a lot of stuff I didn’t know:
This was interesting to me. I thought that was exactly what they go for:
A popular misconception is that sportsbooks set their lines in order to get an equal amount of money on each side. […] The book typically prefers to keep the line close to the “correct” number and gamble on the result, rather than move to an off-market number and attract a flood of action from advantage players.