It’s CAR LAUNCH LIVERY REVIEW TIME!!!
Haas! After Rich Energy making the car brown, and Uralkali making the car into a Russian flag, they’ve turned to a (hopefully?) more sensible title sponsor in MoneyGram. Both Haas and MoneyGram have red and white logo, so both pop well against the mostly black and white car.
Thankfully the 2022 regulations made for a aesthetically pleasing car shape, so it’s easy to design flowing lines along that shape.
However I’m not sure why Haas, as the only American team at the moment, doesn’t lean into the stars and stripes flag a bit more. It would be cool for them to make special livery for the three races this year in the USA.
My rating: 6/10
Williams!
So, just last years car again? Sure, if you think that works. Bonus points for the Duracell sponsorship and the Duracell battery on the roll cage air intake, but that side pod looks VERY empty. The light blue line looks like they had a sponsor logo to put there, but then it’s been crossed out.
Disappointing.
My rating: 4/10
Red Bull!
They made another Red Bull F1 car. What did I expect? Exactly this. I’m still not a fan of the side pod air intake shape, but this is a render so it might be showing parts of last year’s car.
The designers have improved on how they incorporate main sponsor logos into the car. Previously Red Bull was the main sponsor, but last year they got Oracle on board, and they are fitting the branding together. I kinda wish they could make the ROKT → Red Bull → Honda text line up better though.
Red Bull will never get high marks from me because, while I think they do a good job, I find their logo inherently ugly.
My rating: 6/10
Alfa Romeo!
They have the bones of a really nice car here. The large blocks of red and black will look great from a distance.
But holy hell, they have a LOT of VERY SMALL sponsors!!! I’ve no idea how they determined what goes where. Maybe a lucky dip, and whichever sticker comes out next is slapped somewhere random on the front and sides?!?!? I guess “Stake” is their new main sponsor, but if I was Stake I’d be unhappy with how the name hardly stands out among the spaghetti of other words and logos.
Also, let’s discuss the wheel covers. Every team gets the same wheel cover part, and can decorate them if they want to. Haas went for a subtle red lining. Williams with some fun chevrons. The Red Bull rendered image shows them left black.
But Alfa Romeo have chosen a design to make them look like car rims, I guess??!? But the standard part has NINE HOLES in them, with eight small holes and one bigger hole. So Alfa have taken something black, painted red shapes on them to look like there are holes, but then the red holes have actual REAL holes in them that show as black?!?!?
Did nobody notice this before the car launched? I know I can be picky, but seriously, they screwed this one up.
If the car had been blocks of red and black, 8/10, but details matter, and that drops my rating to:
5/10
Six more cars to go. I’m hoping for some more interesting designs with better execution, or else this might be a very low scoring year.