Ahh, this is some good insight, and also explains the BTS situation as well. There’s quite a bit to the industry, and I’ve definitely missed a lot of context. It’s really interesting to see how it’s all evolved, and how well defined each “Generation” is.
Makes me wonder how much crossover there is with fanbases across generations. Did 2NE1 fans inherently gravitate towards Blackpink, and are Blackpink fans gravitating towards BabyMonster?
Regarding K/DA, that’s totally right that it was mostly a hire for a marketing campaign, and not as much a partnership, interesting point!
Many of the 7 K/DA songs are on regular rotation in our household, and has directly contributed to our interest in K-Pop as a whole. I can’t help but wonder whether K/DA has done the same for other folks in the West as well.
Here are some of their more seemingly more K-Pop inspired songs, from the latest “EP” in 2020.
They even brought in NewJeans for their recent Worlds song, which I found to be more interesting than their own stuff at the moment. I don’t quite know just how much it’s inspired by the K-Pop genre, since it doesn’t sound like any K-Pop I’ve heard before:
Makes me really curious to see how prevalent these Western “collaborations” are becoming, and whether there will be more overlap between the Korean eSports and K-Pop cultures.