First new situation, SMTOWN. For years SM has held special concerts and released special albums under the name SMTOWN. When all the SM artists come together to perform special group stages you won’t see anywhere else. Imagine if all the artists under like, UMG, got together for one mega concert every year.
This year the concert was digital, obviously. They decided to tie the concert into the lore they are building. Yes, that’s right, lore. Much like the Marvel Universe SM is going all in on the SM Culture Universe (SMCU). I can’t explain much of this lore, but it involves a separate world known as KWANGYA where the Aes are from. It all ties into the group Aespa and the Black Mamba is the bad guy or some shit?
Anyway, for this concert they actually went all in on this lore. All their artists boarded the SMCU express train to KWANGYA station. Then they posted a video of each group arriving at the station and unpacking their luggage. See example here:
Then the SMTOWN concert itself was performed in KWANGYA, which makes sense because it’s a cyberworld of sorts. It was a one shot live stream yesterday. They streamed it everywhere also, YouTube, Twitch, Instagram, you could see it on every platform. It’s offline now, but lots of people recorded it. I’m sure there will be ways to see it for anyone who wants to see it. They also had a separate behind the scenes stream. Not leaving it up for infinite free rewatches was really the only thing they did wrong.
Lots of performances from every active SM artist in various combinations. But the biggest deal with the biggest hype was project Girls On Top. The new group in that project named GOT: the beat consisted of the top SM idol girls from across 4 generations. BoA, Tayeon, Hyoyeon, Wendy, Suelgi, Karine and Winter. This is basically the counterpart to SuperM, the SM All-Star boy lineup. They performed a new song called Step Back. The video of that one performance does have an official upload.
The talent and song are legendary. My first impression was that this did not disappoint at all.
But then I read the comments. Normally I don’t care about lyrics, but apparently the lyrics to this song are misogynist AF. That’ss really disappointing considering how KPop groups have been doing empowerment songs for at least the past decade. At this very same concert BoA performed WOMAN, so it’s a really stark contrast.
This also shines light on another problem in that this song was produced by Ryan Jhun. He’s made a lot of legendary KPop hits. Really amazing songwriter. But this isn’t his first brush with misogyny. This makes me worried for the group BugABoo which I may have talked about above? They’re the first girl group under Ryan’s company A Team Entertainment.
Hoping this isn’t the last we see of GOT: the beat and that their next song can just be a legendary banger without the problems.