Street Fighter 5: Arcade Edition is coming…with (optional) ads.
Street fighter 5 has been out for years now, and the ads are optional.
“Capcom will introduce ads into Street Fighter 5: Arcade Edition as part of an update on Dec. 11. Those ads will appear during loading screens, on stages and on costumes, though Capcom says they will be optional: Players will be able to turn them off.”
Turning them off will not allow you to collect the currency to unlock characters, stages, or outfits. This is them forcing ads of you do not want to pay for their content.
You still get the fight money, just less of it.