All our meat producers fight it out for the local market share after signing contracts for the exports of the best quality meats. Chicken is cheap so lamb and beef fight it out on the basis of quality and phony nationalism.
Since we create so much meat in this country and we make it at the highest possible quality many Europeans, Asians and Americans want to have our meat in their mouths.
Here lamb is easily our best meat produce for the local market as the worldwide demand for high quality lamb is lower than the worldwide demand for high quality beef.
Lamb is not as popular worldwide because sheep are poorly reared in most other countries (excluding the EU) and as such the meat turns out chewy and dense as the sheep live all their lives under stress. As a result our lamb producers need us to buy high quality lamb produce and not the leftover beef or cheaper chicken and pork.