Having been to a lot of fancy wine tastings, some of which included blind demonstrations/competitions, I remember what one really good sommelier said during one.
"You can train yourself to pick out every aspect of a wine. It will sound like magic to your friends, and you’ll understand wine better than anyone you know.
And it will ruin wine for you. You’ll never enjoy it again. Every flaw, every shortcut, will be so obvious that you can’t believe you ever drank that swill before. You’ll prefer more and more expensive wine until what you prefer no longer exists."
He went on for a while. It was funny, and he was playing it up for laughs, but I don’t think he was joking.
After the bread one, this is only the second price points video I’ve turned off before the end. We got six minutes in and had only be told one difference between the cheap and expensive wines, and the rest was taken up by someone showing off general wine stuff. I’m not interested in that.
That’s where I’m doubtful because more expensive wine (or alcohol in general) doesn’t mean it’s going to taste better. Older wine styles at most will just be more complex. What I’ve found that turns people off about judging or award-winning brands of alcohol is that greatness is going to be given more so on technicality if it fits criteria of a particular style. It’s a whole new level of subjectivity even more beyond other episodes of Price Points.
The thing that’s most dubious about any kind of judging is that as a consumer, you’ll never be in a truly blind environment where you’ll try a product without having some sort of suggestion. The label, the brand, the company, the year, and product description is going to give you some indicator.
Even in the video she covers Sparkling, Red, White, Rosé and Port. That’s as generic as you can treat wine without going into the hundreds of wine types. Then multiply that by the hundreds of wine brands that come from unique locations (something the woman in the video points out can affect the aroma/taste) with different vintages. Unless the wine world isn’t exciting enough with innovation compared to Beer or Spirits, then I don’t think you could get bored with wine unless you just lose the taste for it.