I have a theory, or at least an idea, that I’m still forming in my head, so apologies if it’s not fully fleshed out… but I think Star Wars, maybe unintentionally, narrowed its scope and its appeal when they erased the EU in preparation for the new movies.
I’m not sure if this makes sense yet, but bear with me… previously, before The Force Awakens and Disney bought Lucas, there was a huge universe of Star Wars related stories out there. There were books, there were comics, there were games, there were animated TV shows. As a result, whichever part of the Star Wars universe most spoke to you, there was something you could get to enjoy the universe. Really like Jedis? There’s the Old Republic and all kinds of Jedi stories you could read. Really like space ships and pilots and dog fighting? There’s Rogue Squadron to satisfy that craving. Really like the scoundrels and bounty hunters? There’s content for you as well. Basically, there was something for everyone.
Now, though, most of that is gone. We have the movies, we have a couple comics, we have Star Wars Rebels, which just ended, and one or two books. The scope of the EU is much more constrained and much more “on message” compared to the main movies than before. As a result, if someone isn’t happy with the movies, or if they want something more Jedi focused or bounty hunter focused, in the past, there were options for those fans. Now though, there really aren’t, at least in comparison.
I don’t know, like I said, this theory is kind of a work in progress.