So generally I’m not a huge music fan, definitely not a pop music fan day-to-day, but I’m bored and youtube feeds up recommendations from tailor swift and katie perry and honestly those music videos are awesome. Just focusing on the video element, they did an awesome job. Might be the result of the money invested or whatever, but I walk out entertained. I enjoyed what they offered, even if it’s not music I’m going to come back to day to day. I kinda like that the videos are worth probably millions of dollars of investment. You can tell a unique little story in a very specific window that might not make money as a platform.