12% of $30 million divided by 100 comes to $36,000. I guess that’s enough for someone to play the game full time, especially if you live in a cheaper part of the country. You’re not going to get rich playing MtG, though.
Also, keep in mind the PGA Tour exists to do one thing: promote golf. Every investment it makes is purely to promote golf. It’s also, believe it or not, structured as a non-profit. All net proceeds from tournaments after purses are paid out are actually donated back to the communities. That gives it all sorts of interesting tax benefits as well as helping encourage sponsorships as at least part of the money used to sponsor a PGA Tour event can be considered a charitable donation. The people who work the courses for the tournaments are by and large volunteers as a result of this charitable organization… and the tour does actually give a healthy amount of money to charity (Around $1 billion from 1997 to 2011: Beyond Tiger).
Hasbro is a for-profit entity that has to pay its employees, etc. As a result, its expense structure is certainly higher than the PGA Tour’s, let alone its tax obligations. When it comes to spending money on what to promote, Hasbro needs to choose between My Little Pony/Transformers/etc. and MtG (oversimplification, I know).
Therefore, it’s really not an apple-to-apples comparison.
I mean, if we’re going to run the numbers, let’s take a look at Hasbro’s overall numbers for 2017: https://investor.hasbro.com/news-releases/news-release-details/hasbro-reports-full-year-and-fourth-quarter-2017-financial
Hasbro Gaming, which includes MtG and other games, such as Monopoly, brought in a revenue of $893 million in 2017. That sounds really healthy, but it’s a lot smaller than the revenue they get for for their mainline brands (My Little Pony, Transformers, etc.) as well as all their other products. In short, only about 17% of their revenue came from gaming, and that includes all gaming, not just MtG. Given that MtG is a small drop in the bucket compared to the money it makes in its own franchise toy lines, it makes sense for them to pump more money into those than MtG. In fact, Hasbro’s profit for 2018 comes it at roughly equal to their revenue on gaming at about $835 million. I don’t have their full SEC report in front of me, so I don’t know how much it breaks down, but let’s assume since 17% of their revenue was from gaming, so was 17% of their profit, or about $141.95 million. Of course, a lot less than that would be from MtG since MtG is only a part of their gaming revenue (Monopoly, believe it or not, still brings in a ton of money for them).