The BLACKPINK album is really sad. Their strategy at YG has always been to go quality over quantity to the extreme. Fans were rightfully upset they didn’t come back often enough. Now that they have come back after a normal length break for the KPop world, their quality has suffered. Pretty much every BLACKPINK track up until now, the few that exist, can all live on permanent repeat. This new album, not one track is anything exciting. The title track has this loud horn that feels like it’s part of a banging hook, but it’s all alone on the chorus. It’s not fast or powerful enough to become an earworm. Even the other tracks on the album are meh.
The EVERGLOW song is ok, but the chorus is really fantastic. I understand that pop music composers really want to get away from repeating the chorus too many times, but I see no problem with it. That’s the point of pop music. You made a catchy hook, just blast that shit on repeat. Just mix it up a little bit each time so it’s not a pure repeat.
IZ*ONE’s new song has the instrumentals of a GWSN/f(x) song that is firmly in the hip clothing store music genre. But the vocal is more of a standard girl group thing.
I’m happy to see KARD again, but BM repeating that “running all day, running all night, boom boom” doesn’t do it for me at all.
Taeyeon’s new song is great.
Bolbbolgan4 sound like their usual selves. How many tracks titled Bom or Boom does the world need?
I’m also not into any of the boy groups that are promoting right now. Stray Kids, PENTAGON, CHEN.
We got BTS and TWICE coming back soon, though. Both #1 groups are on their way, so everyone else is getting out of the pool.