Reminds me of one of the conclusions in this video by Innuendo Studios
It’s ~10 min in, but TLDR, the alt-right uses irony and “jokes” to inculcate Nazi ideology. Once they’ve established themselves into a group, tolerance of Nazis becomes “apolitical”, and taking active actions against Nazis is “making things political”
It also speaks to how the general public (and law enforcement in higher proportion), considers identity and ideology interchangeable. BLM and white supremacy are both described as “the wrong expression of identity”, which is used to condemn BLM and to forgive white supremacy.